Kuching, Sarawak
Championing the potential of East Malaysia.
A homegrown creative and marketing team in Kuching, working across strategy, content, events, and PR to help brands land in Sabah and Sarawak.
Strategy, content, and moments. We help brands grow in East Malaysia with work that is culturally fluent and commercially sharp.
Selected partners
Trusted by brands working in East Malaysia.
A selection of the brands we have worked with across activation, content, events, and PR.
Selected work
A sample of recent engagements.
A sample of recent work across East Malaysia, spanning strategy, content, events, and PR.
Festival marketing
Borneo Sonic Music Festival 2024
Appointed marketing and sponsorship partner for Sarawak's flagship music festival.
Organised by BME International. Sponsors we secured include Pepsi, OPPO, Skechers, Tune Talk, and MAE by Maybank2u.
Culture-driven marketing
Pepsi Kaamatan Journey with KDCA
A Kaamatan campaign across seven districts in Sabah, in collaboration with KDCA, connecting Pepsi to local communities.
Brand activation
U Mobile at Niti Daun 2025
Weaving U Mobile into Kuching's Gawai Parade, a celebration that unites the tribes of Sarawak.
Event and PR
Canning Residences launch
Planned and ran the property launch for Top Green, from setup to media invitations and PR.
KOL campaign
HWC Coffee Raya campaign
A KOL campaign for HWC Coffee's Raya special drink, with 20 creators across different communities.
PR and communications
Raya Emas, Salako Sacred Treasure
PR for the premiere screening: media invitations, media kits, and coverage follow-up.
What we do
Four ways we help brands belong here.
Integrated Marketing Strategies
Culture driven strategy, plus event and sponsorship collaboration, built around how people in East Malaysia actually live and buy.
What we do →New Media Marketing
Content creation, KOL campaigns, and social media management that speak the region's languages and internet.
What we do →Event Marketing
Design, planning, and execution for moments that people remember and share.
What we do →PR and Communications
Reputation and story work that lands with local media and audiences.
What we do →By the numbers
Numbers we can stand behind.
Figures reported by Borneo Tales from named engagements. Third-party event totals are attributed to their organisers, not claimed as our own.
50M+
Estimated media reach, Borneo Sonic 2024
280+
Media postings across 60+ platforms
2,000+
Contest submissions, Pepsi at Kuching Food Fair
About
We know Sarawak, and we know how to make brands belong here.
We are a homegrown Sarawak team of storytellers, with over a decade of experience across events, traditional media, and new media. We believe in the potential of Borneo, and we build the bridge that connects it to the world.
About us →
Insights
Latest thinking.
We are preparing occasional notes on marketing in East Malaysia. This space is reserved and opens with the first pieces.
Field notes from work in the region.
Perspective on brands and culture here.
Our journey
Crafting stories that connect people, culture, and communities.